Save Your Wardrobe repairs platform secures $3 million for Europe push Save Your Wardrobe, which digitises users’ wardrobes and offers access to repair and upcycling services in a bid to reduce waste, has secured $3 million in its latest seed funding round. The digital wardrobe and clothing repairs platform will use the funding to expand into new markets and scale up its B2B solution, which launched last year with Zalando.

Repairing clothes is becoming more fashionable Save Your Wardrobe, another startup offering after-care services (and nifty “digital wardrobe” technology that helps users keep track of what they own and what needs to be done to maintain it) secured $3m from early investors. It has teamed up with Zalando, Europe’s biggest online clothes retailer, which recently announced plans to extend the life of at least 50m products through resale and reuse by 2023.

The Innovators Driving London’s Fashion And Tech Revolution Save Your Wardrobe’s objective is directly centered in ecological balance. Co-founded by husband-and-wife Mehdi Doghri and Hasna Kourda, the program guides consumers on how to make the most of existing wardrobe and reconnect with the content of their wardrobe so they buy less. “The idea came up when she [Kourda] was working in fashion and looking at how the industry is wasteful, and how, I think consumer behavior was also non-sustainable,” Doghri says. “We wanted to impact the industry by changing consumer behavior first.”