A Look Back at 2025 Building Aftersales Beyond the Point of Sale
As we close out 2025, we’re reflecting on a year focused on execution, scale and progress, turning aftersales from ambition into infrastructure. Throughout the year, we strengthened our platform, expanded into new verticals and grew our global presence, reinforcing SYW’s role in powering services beyond the point of sale. Join us as we look back at the key moments that shaped the year and the foundations built for what comes next.
January- Expanding Repair at Scale
Save Your Wardrobe was named a finalist at the Village Startups Showcase during the One to One as well as ChangeNOW’s official Solutions for the Planet cohort, recognising our role in building the infrastructure needed to extend product lifecycles, scale repair and care, and reduce waste across the fashion industry.
February - Integrating Repair into Premium Retail
We partnered with Bicester Village of Value Retail, to deliver an integrated aftercare and repair booking experience for its members. The collaboration reflects a growing shift within premium retail toward service-led value, demonstrating how repair, alteration, and care services are becoming essential to customer experience, loyalty, and long-term brand equity in the luxury space.
March- Female Leadership Driving Aftersales Innovation
Save Your Wardrobe was featured on the App Store as part of Apple’s Female Leaders-Led Apps collection, spotlighting women-founded companies shaping the future of technology. The feature celebrated innovation, diversity, and leadership in tech, highlighting our mission to re-engineer fashion’s post-purchase experience through scalable, purpose-built digital infrastructure.
April- Activating Aftercare
Save Your Wardrobe brought aftercare to life with a Sneaker Spa Day pop-up at Bicester Village, offering on-site sneaker cleaning and care, turning services into seamless, in-store experiences.
May- Repair Takes the Stage
Our Co-Founder Mehdi Doghri took the stage alongside Maje at La Retail Tech, sharing why repair isn’t a trend, but a structural shift. The conversation spotlighted how brands are moving from one-off initiatives to scalable repair operations powered by aftersales infrastructure.
June- From Vision to Operations
In June, Maje repair services went live in 32 boutiques, powered by Save Your Wardrobe, scaling in-store repair through a connected, digital aftersales flow.
July- Industry Recognition for Aftersales Innovation
Save Your Wardrobe was named Startup of the Week – Innovator, recognising our work turning aftersales into a scalable, tech-driven business function.
August- Expanding Aftersales Beyond Apparel
Aftersales doesn’t stop at fashion.Save Your Wardrobe scaled its infrastructure across luxury goods, footwear, watches, jewellery, electronics, homeware, furniture, luggage, and accessories — bringing connected aftercare to new verticals and proving that repair, care, and service-led models can scale far beyond apparel.
September- Strategic Expansion Through Acquisition and Partnership
Save Your Wardrobe acquired Les Raccommodeurs, strengthening our repair operations in France and accelerating our ability to industrialise repair at scale.
SYW was selected as one of 11 global startups to join Mastercard’s Start Path Emerging Fintech programme.
October- Our Global Footprint
We opened our new office in Tunisia, deepening our operational roots and expanding our global infrastructure across London, Paris, Dubai, and Tunis.
November- Data Meets Aftercare
We announced SYW × Arianee partnership, connecting care and repair services to Digital Product Passports, creating verified, interoperable lifecycle records beyond the point of sale.
December- Building End-to-End Lifecycle Intelligence
We closed the year with the SYW × Fairly Made partnership, linking upstream traceability and impact data with downstream aftersales operations, laying the foundation for Europe’s most advanced circularity infrastructure.
Our Co-Founder & CEO, Hasna Kourda, was featured on the Oh! She Can Drive podcast.
