SYW and Create Sustain Partner to Accelerate Circular Aftersales Models Across Retail

London— SYW and Create Sustain today announce a strategic partnership aimed at supporting the adoption and scaling of circular aftersales models across the fashion and broader retail industries. The collaboration brings together SYW’s technology-led aftersales infrastructure with Create Sustain’s strategic and creative expertise, offering brands an integrated approach to designing, launching, and communicating repair, care, and post-purchase ecosystems.

Through this partnership, SYW and Create Sustain will collaborate on joint research and innovation initiatives focused on repairability, sustainability metrics, and circular business models. Global brands will benefit from aligned strategic, operational, and creative support across the full lifecycle of aftersales programmes- from concept and pilot to scale and long-term performance measurement.

SYW provides brands and retailers with a modular aftersales platform that streamlines post-purchase services both online and in-store, integrating seamlessly with existing ERP, CRM, and operational systems. The platform enables access to a global, vetted network of repair and care specialists spanning fashion, luxury goods, furniture, technology, and lifestyle products; enhancing customer experience, operational efficiency, and sustainability performance across multiple industries. SYW’s growing brand portfolio includes partners such as Bicester Village, Sandro, Maje, and maisons within the LVMH ecosystem.

Create Sustain supports brands in embedding circularity into their core business models, combining sustainability strategy, creative direction, and change management. With experience partnering with leading retailers and platforms including Selfridges and Yoox Net-a-Porter, Create Sustain helps brands align commercial, creative, and operational goals- spanning aftersales strategy development, narrative design, internal engagement, launch support, and ongoing measurement of circular and brand impact.

Together, SYW and Create Sustain aim to help brands across the globe move beyond pilot initiatives and towards scalable, credible, and commercially viable circular aftersales solutions, positioning repair and care as a long-term strategic growth lever.