End of Year Reflection: Progress in Circularity 2024
Driving Global Recognition
This year, Save Your Wardrobe’s commitment to circularity was recognised on some of the world’s most prestigious stages. Our CEO, Hasna Kourda, delivered keynote speeches at the British Tunisian Society’s dinner at the UK House of Lords and at Google HQ, sharing insights on female entrepreneurship and the transformative power of aftercare services. Her presence at industry-defining events like the LVMH Future of Retail conference and Viva Technology underscored our role as a driving force for change in the global fashion landscape.
Our tech-enabled aftersales platform, which optimises repair and care services for brands and retailers, was featured prominently at the National Retail Federation in New York and the Design Museum’s "Tomorrow’s Wardrobe" exhibition. These moments highlighted the crucial role aftersales solutions play in creating a circular future for fashion.
Award-Winning Impact
2024 was a landmark year for recognition. We were honoured to win the Sustainability Award at Paris Retail Week, alongside winning the Pitch Contest. These accolades celebrated our commitment to circularity and innovation, solidifying our status as an industry leader in aftercare technology.
Our user-facing Digital Wardrobe app was also featured twice on the Apple App Store, showcasing our growing consumer impact. By empowering users to track, care for, and repair their wardrobes, we’re fostering a global shift in attitudes towards mindful consumption.
Pioneering New Partnerships
This year saw several strategic partnerships that pushed the boundaries of aftercare. In April, we launched a dedicated repair platform for the renowned fashion brand Maje, a member of the SMCP group, enabling customers in France and Monaco to access local repair services supported by the Refashion repair bonus. This partnership places French fashion at the forefront of global repair and care initiatives.
In September, we expanded our reach with Sandro—offering a seamless, tech-enabled repair solution—and more recently, we launched a care and repair solution for Bicester Village. Our partnership with United Repair Centre marked another milestone, bringing in a new service partner to further enhance our operational capacity. Each of these collaborations strengthens the infrastructure for accessible, high-quality repair services.
Showcasing Circularity in Action
Our presence at iconic events further exemplified our hands-on approach to circularity. At Goodwood Revival, we hosted live repair workshops, where hundreds of visitors experienced the transformative power of garment care. The Paramount Pictures HQ event for Secondhand September brought sneaker cleaning to the forefront, promoting the value of repair in reducing fashion waste.
Collaborations with community-driven events, such as the Sustainable Fashion Fair at The House of KOKO, showcased our talented partners, Stay Clean Daily and Restoration London. These events celebrated the craftsmanship of repair and the creative potential of care—bringing our mission to life in real, tangible ways.
Looking Ahead
As we reflect on the achievements of 2024, our resolve for 2025 is stronger than ever. We aim to continue leading the charge for circular fashion, deepening our partnerships and accelerating our tech-enabled aftercare solutions. Stay tuned for exciting new updates in the new year that keep us at the heart of the circular economy conversation.
The journey towards circularity is ongoing, and each milestone reached this year brings us closer to our ultimate goal: a future where repair, care, and reuse are embedded into the fabric of fashion. Together with our partners, clients, and community, we’re making this vision a reality.
Here’s to an even more circular 2025. Thank you for being part of our story.