At Save Your Wardrobe, we believe that aftercare is more than just maintenance—it’s an opportunity to deepen customer loyalty, create memorable touchpoints, and align with the growing demand for circularity. We support brands in offering aftercare solutions that do more than extend the life of products; they elevate the entire brand experience, turning aftersales into an opportunity to engage customers in an emotional and impactful way.

As the fashion industry continues to evolve, repair and care services are becoming increasingly integral to a brand’s DNA. At Save Your Wardrobe, we're not just participating in this shift — we're leading it on a global scale.

To celebrate Earth Day, we're launching our new blog series, 'Fashion Innovators.' In this series, we'll connect with leading change makers in Fashion Technology to explore how tech and fashion are shaping a more sustainable, circular industry. We are so excited to be kicking off the series in conversation with Jade McSorley, co-founder of the rental platform LOANHOOD and PhD researcher focused on digital fashion, AI, and consumer behaviours.

To celebrate International Women’s Day we caught up with Hasna Kourda to discuss all things female empowerment, business growth, and conquering self-doubt. Join us for a candid conversation that unveils insights into navigating the world of entrepreneurship.

As we bid farewell to 2023, we wanted to take a moment to reflect on an amazing year for Save Your Wardrobe. Join us on a journey through the months, celebrating the milestones that have shaped our mission and pushed the needle towards a more circular industry.

Step into the world of innovation and circular fashion with our co-founder and CEO Hasna Kourda. We’re here to talk about all things LVMH Innovation Award, entrepreneurship and how Save Your Wardrobe’s tech-enabled clothing care and repair platform is revolutionising the fashion industry!

We are honoured and excited to announce that Save Your Wardrobe has won the prestigious LVMH Innovation Award 2023 at Viva Technology!

As the world celebrates Earth Day, it is important to reflect on the role that fashion plays in shaping the future of our planet. While the fashion industry has long been associated with environmental and social challenges, there is a growing movement towards sustainable fashion that promises to make a positive impact on the planet and its people. These are our predictions for a more sustainable fashion future.

We’re here to celebrate International Women’s Day with our co-founder and CEO, Hasna Kourda. With her innovative approach to reducing waste in the fashion industry, she’s making strides towards a more sustainable fashion future – and we can’t wait to hear all about it! 

We’re here with the latest instalment in our series: DEPOP SUPERSTARS, We recently sat down to chat with Niamh, the force behind cult Depop brand Essii Store.

For the second instalment in our series, Environmental Icons, we are talking to Tabby Bunyan, founder of Re_considered, a platform which specialises in all things upcycling and customisation.We sat down to talk all things eco-anxiety, upcycling and taking things one step at a time!

Introducing DEPOP SUPERSTARS, our latest series where we chat to some of our favourite Depop sellers! First up we are talking with Asal, the creative force behind cult brandSusamusa,beginning on Depop Asal now makes clothing using vintage and deadstock fabrics.

We are so excited to be bringing you yet another instalment in our QUEENS OF VINTAGE series, this time we were able to chat IRL (?!?) to Alana the owner of New Wave Exchange about all things inspo, punk and the future of fashion.

Welcome to the second instalment in our QUEENS OF VINTAGE series where we chat to our favouritevintage experts about all things style, sourcing and sustainability. Recently we sat down with Gayle, the owner of@soulandflarewhich mixes upcycling and carefully curated vintage.

Recently we sat down with the author of research paper, ‘Selling Women the Green Dream’, Mariko Takedomi Karlssona (co-authored by Dr. Vasna Ramasar) to discuss why advertising techniques such as greenwashing and femwashing are gaining momentum and what we as consumers can do to disrupt this trend.

To kick off our new blog series Environmental Icons we are talking to Hannah Porter, the ultimate sewing guru and founder of Restoration London, a platform which runs online and physical mending, repair and customisation workshops. We are here to talk all about the revolutionary power of mending!

Back in January we sat down with Fashion Psychologist and Creator Partnerships Manager at TikTok Joanna Karamanis to talk about all things fashion mindfulness. Since you all loved discussing Dopamine Dressing and The Devil Wears Prada, we’re back with part two all about the power of TikTok.

Introducing QUEENS OF VINTAGE, a series where we speak to our favourite vintage experts about all things style, sourcing and sustainability. First up we are speaking to Beth aka @thepansygarden. If you are looking for the 70s dream aesthetic The Pansy Garden is the place to shop, but you’ll have to be quick, drops sell out fast!

For the final instalment of our Fashion Mindfulness blog series we are talking to pioneering Fashion Psychologist, Dr. Dawnn Karen. Perhaps the most stylish academic we have had the pleasure of interviewing, Dr. Dawnn Karen takes us through all things style, culture and mood as we learn how understanding our own psyche can allow us to dress better.

As part of SYW’s fashion mindfulness week we have been speaking with industry experts all about the interconnected nature of fashion and psychology, mindful benefits of mending and the future of fashion. In our latest instalment we talk to Lydia Bolton, whose namesake brand focusses on up cycling and sustainable luxury.

As part of SYW’s fashion mindfulness week we have been speaking with industry experts all about the interconnected nature of fashion and psychology. Joanna Karamanis, Fashion Psychologist takes us through the power of clothes and their impact on our psyche.

Having a new year, new you moment? Breathe new life back into your wardrobe by getting your clothes altered, repaired or wet cleaned for free curtesy of Save Your Wardrobe! 

Who said you couldn’t have a (more) sustainable Christmas? To help you make sure you don’t lower your standards for gift giving during the holiday season, we’ve put together a list of sustainable gifts you can buy for your friends and family. And don’t forget to scroll through our app’s responsible shopping section for more ideas!

Read the second half of Lauren Bravo’s How to Break Up With Black Friday: Cyber Monday edition where we talk all things maximalism, sustainable consumption and the future of Black Friday. 

We recently spoke to Lauren Bravo, journalist and author of How to Break Up with Fast Fashion about how we can break up with the ultimate consumerist holiday, Black Friday. 

From Princess Beatrice’s ‘borrowed’ Norman Hartnell gown worn to her wedding in 2020 to viral tiktok wedding dress restoration projects, upcycling your dream dress is very much in vogue.

The fashion world has changed quite a bit in the last few years, and many options have been created to consume fashion in a more eco-friendly way. Of these options, rental has become increasingly popular, with rental platform Rent the Runway even going public last month. 

The sun is now setting earlier and we are officially into pumpkin spice season. For some, this might mean heavy jackets, fleeces and woolly socks and with that, having to buy warmer clothes. 

*BOO*, Halloween, the scariest night of the year is upon us, and you know what that means, decorated houses, pumpkin carving, children running around the night in search of candy as well as scary (and less scary  ) costumes. 

As you transition your wardrobe to more eco-friendly garms, one of your choices could be to start shopping vintage. Otherwise, you might just be a longtime vintage lover and already have started to accumulate some vintage garments.  

Our mission has always been to make clothes last as long as possible, and for this offering to be available to as many consumers as possible. We are very proud to announce that we have partnered with Zalando to offer affordable aftercare services to their customers.  

A few weeks ago, we went to the TRAID warehouse to shoot Thought Clothing’s new Recycled, Repurposed, Reimagined campaign. This campaign celebrates Thought Clothing’s commitment to circularity through the design of their clothes and their partnership with TRAID to help their clients donate more easily. 

Carrie Bradshaw, Kate Moss, Marylin Monroe and Naomi Campbell… What do all these women have in common? Apart from being absolutely iconic, they also know how to style a slip dress very well. And let’s be honest, we all have one in our wardrobe!

There are different types of wardrobe savers in this world. Those that take photos of their clothing already styled on themselves, those that upload photos from the internet and those that like to take pictures of the clothes in their wardrobe lying flat on the ground or on a hanger.

It might be the end of summer, but that doesn’t mean you can’t wear scarves as tops or cover-ups when you go on vacation or during a hot day! As a last hurrah to summer, and to celebrate experimenting with different ways to use items in your wardrobe, sustainable personal stylist Sara Ibrahim will take you through styling your scarves in different ways.

Feeling good in your clothes is the best feeling, but how can you be creative with what you are wearing, while making sure your consumption behaviours don’t impede on your sustainable journey? 

Fashion has always been a means to express more than aesthetics. And as the world moved towards more sustainability and driving political change, fashion is used as a way to express protest and the need for change. This is called fashion activism, but what is being a fashion activist exactly?

GOTS, Fairtrade, Cradle-to-Cradle… these are all sustainability certificates that we see or hear about all the time, but do you know what they mean? No worries, if you don’t, we used to be the same, and for starters, these certificates do signify that you are doing something well.

Think about a piece of clothing you truly love, maybe one you’ve had in your closet for years, or your favorite item at the moment. You want to keep it forever, right? Well, that’s where we come in.

Moving out of your parents’ house can have many advantages; more independence, being able to do things in your own time and more privacy. But it does bring some inconveniences as well, and one of them is learning what your clothing labels mean and how you are supposed to wash everything correctly. 

Save your Wardrobe is in conversation with Mexican designer Alejandra De Cossto discuss her experience of the Covid-19 pandemic from the vantage point of over a year on. Upon the cancellation of Mexico Fashion Week in March 2020, Alejandra was asked to submit a short film of her collection. The resulting ‘Isolation Diaries’ is a five minute showcase of the collection as an exploration of seven moods that reflected seven days in isolation.

Not having visibility on your wardrobe can prevent you from enjoying and wearing your clothes. This can lead to buying more of the same clothes because you don’t realise what you already have. 

We all have simple white t-shirts that we never wear. Have you asked yourself why? Is it simply that it needs a little added colour to be one of your favourite pieces of clothing?

Summer, the season of sun as well as weddings. Now that all our friends will have postponed their weddings for a year or sometimes more, you already know you are going to be attending multiple local weddings before the end of summer.

We are now in the middle of summer, and many of us will now be looking to take a vacation. With the current situation, we suggest visiting the region around you and discovering places you might not have been to before.

What do you think of when you hear July? Summer, sun, vacation obviously, but there’s also something else… Plastic! Yep, July is the month to be plastic-free so let’s apply our knowledge about plastic to our wardrobes and habits. 

Rainbow washing, you might never have heard the term but you have witnessed it. This is when corporations start using LGBTQIA+ symbols and rainbow colours to show that they are allies of the community. In reality, it usually is done to increase sales.

Ah summer, the perfect time to wear skirts, dresses and vests. And what better material would they be made in than merino wool?

With the sun shining bright, it is the moment when all of our winter clothes go back into storage and we (finally) take out our summer clothes.

You must have read the title and thought we were pushing it a bit, but no, we’re serious! With the tips we are going to offer below, not only will you reduce water consumption, you will also reduce water pollution. 

World environment day is just around the corner. A day created by the United Nations, World Environment Day encourages awareness and action for the environment. The goal of this movement is to halt or reverse climate change and global ecosystem degradation. 

You’ve heard it a million times: “Shop local”, and we all know it is important, whether to keep the high street vibrant or the local economy, but how exactly can I shop locally and sustainably?

Self-care is a word that has been used a lot in the past years. But what exactly is it? According to Oxford dictionaries, “the practice of taking an active role in protecting one’s well-being and happiness in particular in periods of stress”. This means taking care of your mental, emotional and physical health.

Do the words sustainability and climate change stress you out? Studies show that Gen Z is suffering from climate anxiety because they are faced with too much negative information in regards to the climate crisis. 

To continue our sustainable blog series, we interview Myriam Loda, a personal style coach with decades of experience teaching clients all over the world to love everything in their wardrobe.

As India battles its second wave of coronavirus, the country faces huge shortages of beds and oxygen. Hospitals and crematoriums have run out of space with some funerals taking place in car parks. This is not just commonplace in cities, but also smaller towns and villages where cases and deaths are severely under-reported due to limited testing capability and medical aid. Not only the elderly are losing lives. Many youth contracting the virus are in need of temporary oxygen or medication that is inaccessible due to nationwide shortages. 

Transitioning to your spring/summer wardrobe? What a great time to also transition to brands that care! With shops now open in the UK, we understand it can be tempting to impulse buy…

So you just downloaded our app, and you’re looking forward to putting all of your clothes in your digital wardrobe and engaging in more sustainable behaviours in regards to your clothing.

This blog is part of our sustainable styling series, where we speak with different styling innovators about their story, their creative process and the different tips and tricks to sustainably styling your wardrobe. Today, we speak withKerry Wilde, sustainable soul stylist. 

Pangea Kali Virga is a creator working in fashion and art while staying committed to zero-waste. Georgia Taylor-Stidwell is in conversation with Pangea Kali Virga to talk all things sustainability, zero-waste and the good the bad and the ugly of the digitised world we all have come to inhabit. 

Amelia Levin-Sheffield is a final year student at Central Saint Martins and an assistant stylist interweaving environmental studies with her job. As part of our new sustainable styling series, we have asked Amelia how she pictures this topic, how she uses Save Your Wardrobe to meet her goals and her different tips and tricks for a responsible, fun and stylish wardrobe.

Springtime has arrived, and while the longer days and glimpses of sunshine bring us hope and happiness; for some, the start of spring is daunting as it is a synonym of declutter. Did you know 96% of millennials spring clean with a majority of them spending over six days deciding what to do with their things? In six days you could engage in much more pleasurable activities such as finishing a netflix series, learning a new skill, or even climbing mount Kilimanjaro! 

Sustainability is on everyone’s tongue, but who is leading the change? For women’s month Save your Wardrobe wanted to spotlight some women that have impacted and are continuing to impact the sustainable space. While this is a first spotlight, many more women are making a difference, and we look forward to featuring them in later blog posts. 

A year ago, Save Your Wardrobe launched on iOS. As we celebrate 365 days around the sun, let’s have a look back at what we’ve done, who we’ve got to thank along our journey, and our plans for the near future!

Lydia Bolton is a changemaker in fashion design, creating clothes with unwanted fabrics and used clothing. Through herE-Shop, she creates sustainable, made to order garments promoting circularity. Lydia walks us through her journey to mindful creation and fight against clothing waste.

Valentine’s Day is just around the corner!Save Your Wardrobeis hosting a Valentine’s day takeover, to celebrate love, and more specifically the love you give to your clothes. Read on to fall (back) in love with your wardrobe and extend the life cycle of your clothes!

Covid-19 has really shown us all the power of technology as we work and live in an increasingly digitised world. With so much of our day-to-day life now online a digital wardrobe would seem the next logical step. The Save Your Wardrobe app is 2020’s answer to Cher’s much envied computer-stroke-wardrobe from the 1996 hit filmClueless– the envy of 90s and 00s babies to this day.

Oxwash is a new age laundry company, re-engineering the laundry process from the ground up; whose aim is for clinically-clean, net zero carbon emissions for the whole process, from collection, through washing and back to delivery.  We are proud to announce that Oxwash has recently joined our Service Partner Network and you can now book their services directly from the Save Your Wardrobe App.

We are proud to announce the launch of Save Your Wardrobe’s Aftercare Services Partner Network! 

We’ve had an incredible month of learnings at our Save Your Wardrobe Sessions on Zoom. Each week during November we hosted a discussion with our Founder Hasna Kourda and a different expert guest who shared their experience of the dysfunctional fashion system, and how we have the power to change the way we interact with fashion. 

January. The month of motivation to better ourselves, when gyms witness more footfall than ever, restaurants and supermarkets are flooded with vegan products to support the masses who challenge themselves with veganism. Lose weight, eat healthy, get organised, read more, don’t drink, no sugar, spend less; seems we have heard it all..

Our founder Hasna Kourda reflects on the first nine months of Save Your Wardrobe, and invites you to join us on a journey to reconnect with your clothes in 2021.

Interview with Rosalind Studd, Co-Founder ofRepair What Your Wear.

This festive season, we are all searching high and low for the perfect gifts for our loved ones. Save Your Wardrobe is here to help you buy better, and for less.

Interview with Dr.Hakan Karaosman, Chief Scientist atFReSCH, UCD. 

Interview with Gozi Ochonogor, Creative Director ofU.Mi-1.

Interview withMoez Achour, Creative Director and Fashion Photographer.

Georgia Taylor, Head of Fashion 2021 for the Durham University Charity Fashion Show takes us through her second-hand shopping habits, her favourite pieces and how she styles her vintage finds with the help of Save Your Wardrobe. DUCFS is collaborating with Save Your Wardrobe on a competition designed to promote a more ethical and mindful approach to consumption by taking inspiration from your own existing wardrobe. See DUCFS Instagram and Facebook pages for more details. The competition is open to Durham University Students only.

Interview with Namrata Zakaria, Founder of the Baradari Project. 

Here, our founder Hasna Kourda shares her vision for Save Your Wardrobe, and invites you to join us on a magical and crucial journey to reconnect with your clothes.

Interview with Gauri Sharma, Co-Founder of SUSS.

Interview with Ela Mete and Defne Özdoğan, Co-founders of ‘Atelier Tenera‘.

By Melanie Rickey.

Interview with Karishma Shahani Khan, Founder of‘Ka-Sha’.

Interview with Khadija Ben Achour and Salma Jnifene, Co-Founders of Rebirth.

For this first everLondon Repair Weekthat took place from the 12th to the 17th of October, Save Your Wardrobe held a panel discussion to discuss the future of sustainable fashion and how digitalisation is easing access to repair services. 

Interview with Roksan Sarfati, Founder and Creative Director of Màh-roc.

We often do not consider the trail of emissions left by our wardrobe items before and after they are in our possession. According to the World Bank, the Fashion industry is responsible for 10% of annual carbon emissions, and will surge more than 50 % by 2030.

Interview with Jane Mosbacher Morris, Founder and CEO of TO THE MARKET.

Interview with Shikha Shah, Founder and CEO of AltMat

Choosing your clothes well can have a real impact on your impact. Lone Design Club offers a carefully curated selection of sustainable and ethical brands to make it easier for you to shop more consciously.

Are you overwhelmed by how quickly your children grow out of their clothes? Or by how few sustainable and circular brands there are for them? Enter Dotte. A marketplace for children’s clothing that enables parents to lower the environmental impact and re-evaluate the way they buy clothing for their children.

Fashion is borderless. It affects 60 million garment workers around the world, 161 million people working through the industry supply chain and 7.8 billion global consumers. 

‘Made in China’. ‘Made in India’. ‘Made in Peru’.

by Fanfare

On April 24th, 2013 a garment factory in Dhaka, Bangladesh collapsed and 1,134 people died in this tragic event that shocked the world. It was a wake up call for the entire fashion community, as well as consumers. That was when important organisations, such asFashion Revolutionwere born to advocate for the rights of garment workers and demand transparency within the supply chains of fashion retailers. 

With the arrival of this pandemic, the fashion industry has been hit hard. Companies have started to refuse to pay for garments that had already been completed, cancelling orders, and letting workers go without pay. The industry is taking a hit, and many companies are likely to be in financial distress. But different companies have decided to act in different ways. Some are responding to the crisis in order to help others, while some are shutting down to protect themselves.

Working from home has become the new norm for many during this virus outbreak. Whether you are working alone or alongside a team, working from home is necessary in these times of quarantining. However, it might be new to many, and it might seem overwhelming. How do you separate work and leisure when they all happen in the same place? How and when can you take breaks? And where should you be working? Mehdi, our CTO and co-founder has shared with us some of his insights and tips. He’s “been working from home regularly for the last 6 years and had to manage remote teams in all (my) jobs”

Even though isolation can be a hard and challenging time, focusing on the good things that surround you is always a way to make you feel better. So make some space, in your living area and in your head, focus on family and on friends, online or in your household, remember that this isn’t forever, and keep checking in with yourself, making sure you are taking care of yourself first.

With the pandemic currently happening, many of us are stuck at home – self-isolating and social distancing for the good of the community and for everyone that may be vulnerable to the virus. It might seem like hard times are ahead of us, but you could look at this time of quarantining as a way to take time for yourself, and to do things you normally don’t have time to do. Here are a couple of tips and ideas of things you might want to do while at home.

As coronavirus cases continue to increase, the fashion industry is preparing itself for a drop in sales.

This year the theme for International Women’s Day is #EachforEqual, and “I am generation equality”. It’s a day to remind ourselves of the journey we’ve had, and it advocates for equality. It is also a day to celebrate the achievements of women all over the world. Social, personal or professional achievements, they all deserve to be celebrated.

The Save Your Wardrobe app is a digital wardrobe management platform that enables mindful fashion consumption behaviour.

There is a misconception that changing your lifestyle to be more sustainable is quick and easy. But when we realise that it can take more than a couple of days, and a couple of tries, it might feel discouraging and out of reach.

Extending the life of your garments, in a fast-fashion world might seem like an impossible thing to do. Clothes from that industry are not made to last and often are easily damaged. With the low cost of clothes, it’s so easy to throw away damaged garments and exchange them for new ones, but from a sustainable perspective, this only creates waste in an already wasteful industry.  

The saying “make do and mend” was first used during the Second World War, when clothes rationing was introduced. Using, reusing and mending your own clothes was encouraged as a way of reducing everyone’s consumption. 

On the 23rd of January, our CEO and Co-Founder, Hasna Kourda, was invited to “The Future of Fashion and Retail: Accelerating Innovation” panel, hosted by Fash Hack, Dream Assembly by Farfetch and London & Partners. We were very pleased with the turnout and the insightful discussion.

Society is stuck operating in a linear economy, where things are produced, used, and binned. This model is unsustainable and creates too much waste. The fashion industry is highly polluting, and alternatives are needed. But things have started to change, and upcycling is up and running. This helps make the change to a circular economy model, where waste is repurposed.

One day of mid-November we were sitting together with Olga (our amazing Customer Success manager) having our lunch at the office, when we started discussing veganism (at the time we were both following a vegetarian lifestyle). Olga mentioned the Veganuary campaign, which I had never heard of before. Veganuary is when the first month of the year you eat on a plant-based diet, meaning no meat, no milk, no cheese, nothing that originates from animals. 

Whether we want to declutter our wardrobe or lessen our waste, donating our unwanted clothes is seen as an easy fix. Donating clothes can also be a great way to help people who can’t afford to buy clothes, or to help and support charities.

Better for your health, for your clothes, and for the planet

Thank you The Times & The Sunday Times for coming by our office to discuss mobile tech innovation.

Thank youKatie Baronfor this feature in Forbes discussing fashion innovation in 2020.

We sat down for an interview with Tide and explained how our app can help users make the most of their wardrobe.

Thank you Glamour magazine for the feature!

Thank you Refinery29 for the feature and Orsola De Castro for the support.

Read our interview with Allyson Portee from Harper’s Bazaar Arabia on how Tech and AI can make the fashion industry more sustainable.

Our CEO, Hasna Kourda, was part of a panel this week at SHOWstudio.

Our CEO and Co-Founder, Hasna Kourda, started Save Your Wardrobe with a hope of making consumers more aware of their after purchase behaviour. 

Levi Strauss & Co. has gone public for the second time since its first attempt over 30 years ago, from1971 to 1985.

I recently attended a panel at Harvey Nichols organised by the Maiyet Collective  and Fashion Open Studio: “How to look after your clothes and make them last”. The panel was moderated by fashion journalist Tamsin Blanchard and the speakers included our founder Hasna Kourda, designers Patrick McDowell and Maddie Williams and Fashion Revolution co-founder and creative director, Orsola de Castro. The least I can say is that it was immensely inspiring!

Happy Women’s Day to all women leading the change!

Our CEO & co-founder, Hasna Kourda, nominated in “301 Female Trailblazers of Tech” list

Clothes Doctor and Save Your Wardrobe announce strategic partnership.

Rethinking the business of fashion with 12 new start-ups –Save your wardrobe has been selected to be part of the Fashion for Good-Plug and Play Accelerator next cohort in Amsterdam.

Read Save your wardrobe’s CEO,  Hasna Kourda‘s interview with Ecotextile News here.

Read @hasnakourdainterview with @Women_Wearables about her journey and the story behind Save your wardrobe @saveyrwardrobe

“Meet the fash tech stars of the future… Save Your Wardrobe…”

Thanks Clothes Doctor for featuringSave Your Wardrobe on The Good Web Guide.

Thanks INTERLACED for the mention! Super proud and excited to work alongside the others amazing CFE FashionTech pioneers to shake up the fashion industry!

We are proud to announce that Save your wardrobe has been selected by the highly sought-after Centre for Fashion Entreprise as one of the next generation Fashion Tech Pioneer! We are excited to receive their support for our venture! #whatchthisspace

Want to discover a new way of buying clothes and managing your wardrobe? Be the first to try our service that will help you feel better about wardrobe.

Although British summer seems to be long gone, I am still hoping that I would enjoy some Tunisian sun bathing when I’ll be there in September. I dug this fouta towel I bought four years ago and I wasn’t using much lately so I thought it would be nice to try making a dress out of it.

After my pregnancy and three months of maternity coma, we moved in a new apartment. It was the perfect opportunity to sort out the mess in my wardrobe.