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How Digital Product Passports Are Transforming Retail Aftersales

WORDS BY Sophia Al-khayat
16 May 2025
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Jeans with Digital Care Label and Product Passport Screen by Save Your Wardrobe
As the EU rolls out its Digital Product Passport (DPP) legislation, brands across retail are being challenged to rethink how they track, manage, and extend the life of their products. But beyond compliance, DPPs offer an untapped opportunity to engage customers after the sale, offering services like care, repair, and personalisation through dynamic product touchpoints. In this article, we explore how Digital Product Passports are set to reshape aftersales experiences — and how Save Your Wardrobe is helping retailers turn these tools into powerful customer engagement platforms.

What Is a Digital Product Passport?

The idea of a Digital Product Passport (often called a DPP) is now central to the EU’s sustainability strategy. But what is a digital product passport? It’s essentially a digital identity card for items, storing detailed information about materials, origin, and environmental impact. These DPPs (mandated under the EU’s new Ecodesign for Sustainable Products Regulation) aim to improve circularity by making critical data (like repair instructions and compliance documents) electronically available for every product. In practice, this means a consumer or recycler could scan a code and instantly see a garment’s composition, care guidelines and disposal advice. As Deloitte notes, making such data available helps brands “demonstrate transparency to consumers” and positions them as leaders in sustainability. In short, DPPs promise to revolutionise how products are made, used and managed at end-of-life.

The EU’s Ecodesign for Sustainable Products Regulation (ESPR) is making DPPs mandatory for several product categories — starting with textiles, electronics, batteries, and furniture — as part of the drive toward a circular economy. But beyond regulatory requirements, Digital Product Passports offer retailers a valuable new channel for connecting with customers and adding value long after the point of purchase.

What Information Does a DPP Share?

While many brands view DPPs primarily as a compliance necessity, forward-thinking businesses are quickly realising their potential as a customer experience tool. A scan of a Digital Product Passport can deliver far more than just product composition or care instructions. It can open up a digital touchpoint for:

  • Care advice tailored to the product’s materials
  • Repair booking and alterations services
  • Product personalisation options
  • Warranty and aftercare details
  • Regulatory and compliance information
  • Environmental impact data
  • Spare part ordering (for categories like electronics or furniture)
  • Sustainability storytelling and brand impact reporting
  • End-of-Life and recycling guidance

Save Your Wardrobe: Pioneering Aftersales Care Innovation

Save Your Wardrobe is at the forefront of this new era in aftersales. Our award-winning platform supports seamless integration with Digital Product Passports, transforming them into interactive service experiences for customers. By connecting with QR and NFC-enabled product labels, we help brands offer one-tap access to care advice, repair bookings, alterations, and sustainability insights, all from a product’s digital passport. This connected experience deepens customer relationships and extends product life, while supporting brands on their circularity journey.

In practice, this means your garment’s care tag no longer just reads “dry clean only” – it can automatically open a page showing when and where the item was made, how to maintain it, and even let the customer request a repair. By turning static labels into live touch-points, brands stay connected to customers long after checkout, deepening engagement and trust.

Our technology is flexible and scalable across retail sectors, from luxury fashion to furniture, jewellery, luggage, and electronics. We make it easy for businesses to future-proof their aftersales operations while delivering meaningful, value-adding experiences for their customers.

Enhancing Transparency and Engagement

Digital care labels and DPPs together deliver big benefits for brands and shoppers. They drive transparency: every product’s history, materials and certification are just a tap away, satisfying growing consumer demand for provenance. This also helps brands meet upcoming EU rules. They improve sustainability by encouraging smarter use of garments: for example, extending a garment’s life by just nine months can cut its environmental impact by 20–30%. By scanning care labels for expert advice on cleaning or mending, consumers are more likely to repair rather than discard an item.

And they boost customer engagement. With one-click access to services, from eco-friendly laundry tips to instant repair bookings, brands can create a smooth, memorable experience. Industry data show that businesses offering ongoing post-sale support build much stronger loyalty: resale platforms with built-in repair services see about 25% more repeat purchases.

How We Help Brands

Save Your Wardrobe works with luxury and high-street brands to embed these capabilities into their customer journeys. Integrating aftersales services into Digital Product Passports is a simple yet powerful way to:

  • Keep customers coming back. Offering easy repair and care promotes loyalty. In fact, businesses that provide built-in repair support see roughly 25% more repeat business. Our platform helps you nurture long-term relationships with customers through timely aftercare.
  • Create new revenue streams. Innovative models like Repair-as-a-Service turn once-off transactions into recurring income. Our tools let you offer subscription repair plans or paid alteration services, converting after-sales into steady cash flow.
  • Cut costs and waste. Design-for-repair strategies reduce returns and excess production. McKinsey finds that brands embracing circular design (repairable, durable products) can lower production costs by about 20% thanks to fewer returns and longer product life. Save Your Wardrobe’s solutions make such circular practices practical at scale.
  • Ensure regulatory readiness. Our platform inherently supports compliance. By capturing DPP data and managing take-back or repair logistics, brands can meet EU rules like Extended Producer Responsibility (EPR) without extra hassle. Each scan of a digital label contributes to the traceability and reporting that regulators and consumers increasingly expect.
  • Launch quickly and affordably. Through our ready-made software and global network of skilled repairers and tailors, you can offer full aftercare services immediately. No need to build your own infrastructure. We handle the logistics and online interface, so you can focus on your design and customers.

Together, these capabilities mean brands can transform an ordinary garment tag into a powerful engagement and sustainability tool. The result is higher customer retention, stronger brand loyalty, and a healthier bottom line.

Ready to Unlock New Value?

We’re helping brands turn regulatory compliance into business opportunity. Our platform makes it easy to integrate aftersales services with Digital Product Passports, offering customers a frictionless way to care for, repair, and personalise their products. Get in touch with Save Your Wardrobe for a live demo of our One Click Repair solution.