April in Action: How Save Your Wardrobe is Powering Retail Innovation, Circularity & AI Conversations

Kicking Things Off at Retail Technology Show 2024

The event was packed with powerful conversations about how retail is embracing modular, composable tech to meet fast-evolving customer expectations. It’s clear aftersales is no longer an afterthought, it’s a cross-functional priority.

We loved hearing from the likes of Clarks, The Dune Group, and JOSEPH on the importance of future-proofed, omnichannel customer experiences, where care and repair services are seamlessly integrated into every step of the journey.

At Save Your Wardrobe, we help retailers plug circular services into their operations with scalable, tech-powered solutions, because one size doesn’t fit all, but one ambition can unite every team.

Our SYW team grows in Paris!

Exciting times for Save Your Wardrobe France as Sarra Bouchamaoui joined our office at STATION F La Maison des Startups - LVMH. Alongside Malek, she’ll be strengthening our sales and operational presence in France, empowering even more brands to embrace aftercare and circularity. Welcome aboard Sarra, we’re thrilled to have you on the team!

Powerful Conversations at BoF Crossroads Dubai

Our Head of Communications, Hannah Rasekh, brought Save Your Wardrobe to The Business of Fashion Crossroads 2025 summit in Dubai. The message was loud and clear:  Sustainability is no longer niche, it’s a business imperative.

“With standout speakers like Matteo Ward and Rawan Maki spotlighting how the Global South is shaping the future of fashion, it was a privilege to represent SYW as a Tunisian-founded tech innovator powering the circular economy.” - Hannah Rasekh

L’IA Prompte la Mode: AI Meets Circular Fashion

Over in Paris, Malek represented Save Your Wardrobe alongside our Co-Founder, Mehdi at L’IA Prompte la Mode, an inspiring event from the Fédération Française du Prêt à Porter Féminin, exploring how AI is transforming creation, production, and retail operations.

From predictive stock management to turbocharged upcycling solutions, the future is AI-driven, and at SYW, we’re already integrating AI into damage detection, diagnostics, and logistics optimisation for aftercare services. Stay tuned for more.

A Memorable Sneaker Spa Event at Bicester Village

Our Sneaker Cleaning Pop-Up at Bicester Village was a sell-out success! The sun was shining, the sneakers were gleaming, and the buzz for aftercare was undeniable. It’s proof that customers want services that help them extend the life of their favourite pieces, and we’re here to make that second nature.

Big thanks to the Bicester Village team, our amazing service partners and our incredible on-ground crew for making it happen.

Spotted at ChangeNOW 2025

We were proud to be part of ChangeNOW 2025 at the Grand Palais in Paris, an incredible gathering of leaders committed to driving sustainable innovation.

Featured alongside LVMH, Kering, and Fédération de la Mode Circulaire in FashionUnited, SYW stood out for powering digital aftercare solutions that make circularity scalable and accessible for brands ready to embrace eco-design, repair, and resale.

Elsewhere Around the World

April was packed with networking and knowledge sharing:

• Mehdi joined discussions on AI in commerce at Bercy’s National Trade Council
• Malek was at Retail Reinvented at the Innovation Forum - Sustainable Apparel and Textiles Conference
• Sarra connected with the retail tech community at Jeudi de La Retail Tech

What’s Coming Up?

Save Your Wardrobe remains at the forefront of aftersales innovation, continuing to champion smarter, scalable care and repair solutions for the retail and fashion industries. Next month, we’re excited to showcase our technology and insights at key industry events, including Fashion Act 2025 in Paris, where our team will be connecting with sustainability leaders, policymakers, and brands driving eco-design and circularity strategies. You’ll also find Jordi, our Senior Account Manager, at the Outdoor Impact Summit 2025, engaging in vital conversations about the future of responsible retail and how aftercare services can transform product life cycles. With new partnerships brewing and some game-changing projects on the horizon, May promises to be another milestone month for SYW’s mission to make care, repair, and resale a seamless extension of every customer journey.

Let’s Talk Circularity

Want to learn more about how Save Your Wardrobe can help your brand scale aftersales services and embrace circularity? Book an intro call with our team today!