The Times & The Sunday Times feature: How Fashion Rule Book is Changing

The success of the fashion-tech entrepreneur Hasna Kourda is a case in point. The co-founder of the Save Your Wardrobe app, a “digital shopping companion” that helps customers digitise their wardrobes and avoid wasteful buying, says: “Mobile tech has been a huge opportunity for us.” The Save Your Wardrobe app is, she feels, something of a David among Goliaths: “We’ve really disrupted the industry while being very aware of our budget.”

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