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Our Vision

Our aim is to change the way we approach fashion consumption, while also increasing sustainability awareness.

Press Inquiries

You can contact Save Your Wardrobe for general queries, partnerships and press at contact@saveyourwardrobe.com

SUSTAINABILITY – BIG VS. SMALL

Our CEO, Hasna Kourda, was part of a panel this week at SHOWstudio. The panel was chaired by Orsola de Castro, Creative Director & Co-Founder of Fashion Revolution. She was joined by Elisalex de Castro Peake, Bethany Williams and Georgina Johnson to discuss size, replicating and upscaling, and how small is the new big in […]

Where it all began…

Our CEO and Co-Founder, Hasna Kourda, started Save Your Wardrobe with a hope of making consumers more aware of their after purchase behaviour.  At the end of its lifecycle an item can be donated, gifted, repurposed or recycled, however in most cases it ends up in a landfill. Hasna grew up in Tunisia, where as […]

How will Levi’s IPO affect its future business?

Levi Strauss & Co. has gone public for the second time since its first attempt over 30 years ago, from 1971 to 1985. On the 13th of February, the San Fransisco retailer filed for a proposed Initial Public Offering (IPO) of shares on the New York Stock Exchange (NYSE) under the ticker “LEVI”. According to […]

Let’s start loving our clothes

I recently attended a panel at Harvey Nichols organised by the Maiyet Collective  and Fashion Open Studio: “How to look after your clothes and make them last”. The panel was moderated by fashion journalist Tamsin Blanchard and the speakers included our founder Hasna Kourda, designers Patrick McDowell and Maddie Williams and Fashion Revolution co-founder and […]

THE VOICES OF SUSTAINABLE FASHION TO FOLLOW

Happy Women’s Day to all women leading the change! Our CEO Hasna Kourda featured on EuroNews among leaders of the Sustainable Fashion movement: The Voices to Follow : Amy Ann Cadwell, Carry Somers, Lucy Siegle, Hasna Kourda, Kathleen Elie by Mary-Jane Wiltsher You can read more here: http://www.livingit.euronews.com/2019/03/08/the-voices-of-sustainable-fashion-to-follow

Our CEO & co-founder, Hasna Kourda, nominated in “301 Female Trailblazers of Tech” list

Our CEO & co-founder, Hasna Kourda, nominated in “301 Female Trailblazers of Tech” list This week BusinessCloud has published the first names of its long-awaited ‘301 Female Tech Trailblazers‘ list. And we are super proud to see our co-founder and CEO Hasna Kourda listed there alongside actress and tech entrepreneur Maisie Williams. If you want to read the […]

Clothes Doctor and Save Your Wardrobe announce strategic partnership

Clothes Doctor and Save Your Wardrobe announce strategic partnership Clothes Doctor and the exciting new app Save Your Wardrobe are delighted to announce a strategic partnership launching in January 2019. This will allow Save Your Wardrobe users to order wardrobe maintenance through the app, creating an effortless way to maintain and refresh their clothing through […]

Save your wardrobe is part of the Fashion for Good-Plug and Play Accelerator Cohort #4!

Rethinking the business of fashion with 12 new start-ups – Save your wardrobe has been selected to be part of theFashion for Good-Plug and Play Accelerator next cohort in Amsterdam. Super excited to announce that we have been selected to be part of the Cohort #4 of theFashion for Good-Plug and Play Accelerator in Amsterdam. Will […]

Ecotextile News interview: “A UK-based technology start-up is seeking to challenge the throwaway culture of ‘fast fashion’ by utilising Artificial Intelligence…”

Read Save your wardrobe’s CEO,  Hasna Kourda‘s interview with Ecotextile News here:  http://bit.ly/2L3aUkv LONDON – A UK-based technology start-up is seeking to challenge the throwaway culture of ‘fast fashion’ by utilising Artificial Intelligence (AI) to help consumers in reusing and upcycling garments which they already own. Save Your Wardrobe has developed an online platform which enables users […]

Forbes interview: “Save Your Wardrobe Fashion App Promises Double Whammy Of More Streamlined & Sustainable Living”

Read our interview with @KatieBaron from Forbes on our promise of more streamlined and sustainable living through our app Next month, new ‘digital closet’ app Save Your Wardrobe will launch in beta on a mission to tackle fashion gluttony. Backing streamlining as the sexier side of sustainability, it’s relevancy-focused mantra promises to give brands a […]

WoW Woman in #FashionTech

Read @hasnakourda interview with @Women_Wearables about her journey and the story behind Save your wardrobe @saveyrwardrobe Hasna Kourda is the co-founder and CEO of Save Your Wardrobe. She has a background in Economics with a focus on how to optimise finite resources when creating wealth. She always had a strong interest in fashion both the design […]

Join us for a panel discussion on Sustainability on 25th April 2018

“Next Wave Fashion Tech – Sustainability & Smart Textiles” panel event Join Hasna Kourda, Save your wardrobe’s CEO, for a panel discussion on #Sustainability in fashion moderated by Marija Butkovic from Women of Wearables the 25th April at 6pm:  “Next Wave Fashion Tech – Sustainability & Smart Textiles” https://www.eventbrite.co.uk/e/next-wave-fashion-tech-panel-networking-giveaway-tickets-44507624503      

Our interview with London College of Fashion – London

“Meet the fash tech stars of the future… Save Your Wardrobe…” . Our interview with London College of Fashion 😎🤓 http://blogs.arts.ac.uk/fashion/2018/03/27/meet-fash-tech-stars-future-save-wardrobe/ LCF’s Centre for Fashion Enterprise is working with six new fash tech businesses as part of a project called Fashion and Technology Emerging Futures, funded by the European Regional Development Fund. The project vision is […]

Featured on The Good Web Guide – “Five Must Follow Feeds”

Thanks for the feature Clothes Doctor on The Good Web Guide 💖 “This is an app that helps you choose what to wear before you get out of bed. Taking the weather, your calendar entries and your mood into consideration, and perfect for those days when you’re feeling really uninspired. Launching very soon – I […]

Interlaced – CFE ANNOUNCES THE LATEST INTAKE OF FASHIONTECH PIONEERS

Thanks INTERLACED for the mention! Super proud and excited to work alongside the others amazing CFE FashionTech pioneers to shake up the fashion industry! London College of Fashion’s Centre for Fashion Enterprise (CFE) has announce six new businesses to join its FashTech Pioneer Programme. Taking full advantage of fashion and technology innovation, non-woven textiles company […]

Startup&bloom conference – Pitch competition

Thank you Blooming Founders for giving us the opportunity to pitch at the Startup&bloom conference! It was great to be there surrounded by great startups and amazing female entrepreneurs! #FemaleFounders #womenintech #startup #london #fashiontech  

Save your wardrobe selected for the CFE Fashtech Pioneers program

Save your wardrobe selected for the CFE Fashtech Pioneers program We are proud to announce that Save your wardrobe has been selected by the highly sought after Centre for Fashion Entreprise as one of the next generation Fashion Tech Pioneer! We are excited to receive their support for our venture! #whatchthisspace ! Taking full advantage of fashion and technology […]

Join our beta

Want to discover a new way of buying clothes and managing your wardrobe? Be the first to try our service that will help you feel better about wardrobe. Join our beta now by clicking on the “Get an early access” button #FashionTech #AI #IoT

DIY off the shoulder dress with a Fouta towel

Although British summer seems to be long gone, I am still hoping that I would enjoy some Tunisian sun bathing  when I’ll be there in September. I dug this fouta towel I bought four years ago and I wasn’t using much lately so I thought it would be nice to try making a dress out of […]

De-clutter your wardrobe

After my pregnancy and three months of maternity coma, we moved in a new apartment. It was the perfect opportunity to sort out the mess in my wardrobe. The process of moving helped me get rid of clothes that got lost in the abyss of my wardrobe like that Christmas jumper I only wore once […]

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