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Our Vision

Our aim is to change the way we approach fashion consumption, while also increasing sustainability awareness.

Press Inquiries

You can contact Save Your Wardrobe for general queries, partnerships and press at

Celebrating International Women’s Day with our Co-Founder and CEO Hasna Kourda

We’re here to celebrate International Women’s Day with our co-founder and CEO, Hasna Kourda. With her innovative approach to reducing waste in the fashion industry, she’s making strides towards a more sustainable fashion future – and we can’t wait to hear all about it!  Do you think being a female CEO has impacted your experience […]

Depop Superstars: In Conversation with Essii Store

We’re here with the latest instalment in our series: DEPOP SUPERSTARS, We recently sat down to chat with Niamh, the force behind cult Depop brand Essii Store. Georgia: What started your love of vintage?  Niamh: The big thing was my mum’s attitude to buying clothes, when we were kids she would buy me one of […]

Environmental Icons: In Conversation with Tabby aka Re_considered

For the second instalment in our series, Environmental Icons, we are talking to Tabby Bunyan, founder of Re_considered, a platform which specialises in all things upcycling and customisation. We sat down to talk all things eco-anxiety, upcycling and taking things one step at a time! Georgia Taylor-Stidwell: What started your love of sewing and creating? […]

Depop Superstars: In Conversation with Asal aka Susamusa

Introducing DEPOP SUPERSTARS, our latest series where we chat to some of our favourite Depop sellers! First up we are talking with Asal, the creative force behind cult brand Susamusa, beginning on Depop Asal now makes clothing using vintage and deadstock fabrics. Georgia Taylor-Stidwell: What has been your biggest pinch me moment since starting Susamusa? […]

Queens of Vintage: In Conversation with Alana aka New Wave Exchange

We are so excited to be bringing you yet another instalment in our QUEENS OF VINTAGE series, this time we were able to chat IRL (?!?) to Alana the owner of New Wave Exchange about all things inspo, punk and the future of fashion. Georgia Taylor Stidwell: Tell me about what started your love of […]

Queens of Vintage: In Conversation with Gayle aka Soul and Flare

Welcome to the second instalment in our QUEENS OF VINTAGE series where we chat to our favourite vintage experts about all things style, sourcing and sustainability. Recently we sat down with Gayle, the owner of @soulandflare which mixes upcycling and carefully curated vintage. Georgia Taylor Stidwell: What started your love of vintage?  Gayle: Throughout my […]

Selling Women the Green Dream: Femwashing, Ultra Fast-Fashion and the Radical Act of Slowing Down

Recently we sat down with the author of research paper, ‘Selling Women the Green Dream’, Mariko Takedomi Karlssona (co-authored by Dr. Vasna Ramasar) to discuss why advertising techniques such as greenwashing and femwashing are gaining momentum and what we as consumers can do to disrupt this trend. Georgia Taylor-Stidwell: What would you define as ‘femwashing’?  […]

Environmental Icons: In Conversation with Hannah, Founder of Restoration London

To kick off our new blog series Environmental Icons we are talking to Hannah Porter, the ultimate sewing guru and founder of Restoration London, a platform which runs online and physical mending, repair and customisation workshops. We are here to talk all about the revolutionary power of mending! Georgia Taylor-Stidwell: Have you noticed a difference […]

Fashion Psychology and #TikTokMadeMeBuyIt with Joanna Karamanis

Back in January we sat down with Fashion Psychologist and Creator Partnerships Manager at TikTok Joanna Karamanis to talk about all things fashion mindfulness. Since you all loved discussing Dopamine Dressing and The Devil Wears Prada, we’re back with part two all about the power of TikTok. Georgia Taylor-Stidwell: Do you think TikTok has a […]

Queens of Vintage: In Conversation with The Pansy Garden

Introducing QUEENS OF VINTAGE, a series where we speak to our favourite vintage experts about all things style, sourcing and sustainability. First up we are speaking to Beth aka @thepansygarden. If you are looking for the 70s dream aesthetic The Pansy Garden is the place to shop, but you’ll have to be quick, drops sell […]

Pioneering Fashion Psychology: A Conversation with Dr. Dawnn Karen

For the final instalment of our Fashion Mindfulness blog series we are talking to pioneering Fashion Psychologist, Dr. Dawnn Karen. Perhaps the most stylish academic we have had the pleasure of interviewing, Dr. Dawnn Karen takes us through all things style, culture and mood as we learn how understanding our own psyche can allow us […]

Mending as Mindfulness: A Conversation with Lydia Bolton

As part of SYW’s fashion mindfulness week we have been speaking with industry experts all about the interconnected nature of fashion and psychology, mindful benefits of mending and the future of fashion. In our latest instalment we talk to Lydia Bolton, whose namesake brand focusses on up cycling and sustainable luxury. Georgia Taylor-Stidwell: You recently held […]

Dopamine Dressing and The Devil Wears Prada: A Conversation with Joanna Karamanis

As part of SYW’s fashion mindfulness week we have been speaking with industry experts all about the interconnected nature of fashion and psychology. Joanna Karamanis, Fashion Psychologist takes us through the power of clothes and their impact on our psyche. Georgia Taylor-Stidwell: What is dopamine dressing?  Joanna Karamanis: It’s wearing the clothes that make us […]

New Year, New Repairs: Save Your Wardrobe is giving away free repairs in January

Having a new year, new you moment? Breathe new life back into your wardrobe by getting your clothes altered, repaired or wet cleaned for free curtesy of Save Your Wardrobe!  Save Your Wardrobe are offering our London based app usership a chance to get garments repaired, altered or wet cleaned completely free of charge for […]

The ultimate sustainable gift giving guide

Who said you couldn’t have a (more) sustainable Christmas? To help you make sure you don’t lower your standards for gift giving during the holiday season, we’ve put together a list of sustainable gifts you can buy for your friends and family. And don’t forget to scroll through our app’s responsible shopping section for more […]

How to Break Up with Black Friday: Cyber Monday Edition

Read the second half of Lauren Bravo’s How to Break Up With Black Friday: Cyber Monday edition where we talk all things maximalism, sustainable consumption and the future of Black Friday.  Georgia Taylor-Stidwell: Do you think Black Friday will die out with sustainability remaining such a fashion buzzword?  Lauren Bravo: I’d love to think so, […]

How to break up with Black Friday

We recently spoke to Lauren Bravo, journalist and author of How to Break Up with Fast Fashion about how we can break up with the ultimate consumerist holiday, Black Friday.  Georgia Taylor-Stidwell: You write a lot about the intense emotionality of shopping, what are your top tips to resist black friday marketing which plays on […]

The bridalwear trend inspiring royal weddings and tiktokers alike

From Princess Beatrice’s ‘borrowed’ Norman Hartnell gown worn to her wedding in 2020 to viral tiktok wedding dress restoration projects, upcycling your dream dress is very much in vogue. Wedding dress trends have often reflected the national mood and Princess Beatrice’s wedding, taking place in the midst of the covid pandemic, was no exception. With […]

Answers to your fashion renting questions

The fashion world has changed quite a bit in the last few years, and many options have been created to consume fashion in a more eco-friendly way. Of these options, rental has become increasingly popular, with rental platform Rent the Runway even going public last month.  Whether third-party providers like Rent the Runway or The […]

How to mix textures, a styling masterclass

The sun is now setting earlier and we are officially into pumpkin spice season. For some, this might mean heavy jackets, fleeces and woolly socks and with that, having to buy warmer clothes.  But instead of buying new clothes, as we transition to winter, why not be creative and mix textures?  This will enable you […]

Scary Halloween sustainability facts

*BOO*, Halloween, the scariest night of the year is upon us, and you know what that means, decorated houses, pumpkin carving, children running around the night in search of candy as well as scary (and less scary 😉 ) costumes.  But this night of fun and tricks also hides some scary facts around sustainability. Whether […]

How to cultivate a vintage archive with the Save Your Wardrobe app

As you transition your wardrobe to more eco-friendly garms, one of your choices could be to start shopping vintage. Otherwise, you might just be a longtime vintage lover and already have started to accumulate some vintage garments.   To help you cultivate your vintage archive, here are some tips of the ways the Save Your Wardrobe […]

Repair, re-use and refresh with Zalando and Save Your Wardrobe

Our mission has always been to make clothes last as long as possible, and for this offering to be available to as many consumers as possible. We are very proud to announce that we have partnered with Zalando to offer affordable aftercare services to their customers.   Zalando published a report in April around sustainability in the […]

5 minutes with our Founder, Hasna Kourda

A few weeks ago, we went to the TRAID warehouse to shoot Thought Clothing’s new Recycled, Repurposed, Reimagined campaign. This campaign celebrates Thought Clothing’s commitment to circularity through the design of their clothes and their partnership with TRAID to help their clients donate more easily.  Our co-founder, Hasna Kourda, had a chat with Thought Clothing […]

1 Slip Dress, 5 Ways to Style it

Carrie Bradshaw, Kate Moss, Marylin Monroe and Naomi Campbell… What do all these women have in common? Apart from being absolutely iconic, they also know how to style a slip dress very well. And let’s be honest, we all have one in our wardrobe! To make sure you are making the most out of your […]

How to take photos of your clothing for your digital wardrobe

There are different types of wardrobe savers in this world. Those that take photos of their clothing already styled on themselves, those that upload photos from the internet and those that like to take pictures of the clothes in their wardrobe lying flat on the ground or on a hanger.  We often get asked what […]

How To Style Your Scarf in Different Ways

It might be the end of summer, but that doesn’t mean you can’t wear scarves as tops or cover-ups when you go on vacation or during a hot day! As a last hurrah to summer, and to celebrate experimenting with different ways to use items in your wardrobe, sustainable personal stylist Sara Ibrahim will take […]

How to mix and match clothes with Save Your Wardrobe

Feeling good in your clothes is the best feeling, but how can you be creative with what you are wearing, while making sure your consumption behaviours don’t impede on your sustainable journey?  Through our digital wardrobe, you will be able to mix and match clothes that you already have easily, finding new outfits that you […]

How to become a fashion activist

Fashion has always been a means to express more than aesthetics. And as the world moved towards more sustainability and driving political change, fashion is used as a way to express protest and the need for change. This is called fashion activism, but what is being a fashion activist exactly? The term fashion activism was […]

What do sustainability certificates mean?

GOTS, Fairtrade, Cradle-to-Cradle… these are all sustainability certificates that we see or hear about all the time, but do you know what they mean? No worries, if you don’t, we used to be the same, and for starters, these certificates do signify that you are doing something well. But if you want to change your […]

The best ways to make your clothes last

Think about a piece of clothing you truly love, maybe one you’ve had in your closet for years, or your favorite item at the moment. You want to keep it forever, right? Well, that’s where we come in. After having bought a garment, it is important to think about the rest of its lifecycle. How […]

How to read the symbols on clothing labels

Moving out of your parents’ house can have many advantages; more independence, being able to do things in your own time and more privacy. But it does bring some inconveniences as well, and one of them is learning what your clothing labels mean and how you are supposed to wash everything correctly.  Not to worry, […]

Alejandra De Coss on Digital Showcases and Sustainability

Save your Wardrobe is in conversation with Mexican designer Alejandra De Coss to discuss her experience of the Covid-19 pandemic from the vantage point of over a year on. Upon the cancellation of Mexico Fashion Week in March 2020, Alejandra was asked to submit a short film of her collection. The resulting ‘Isolation Diaries’ is […]

Declutter your Wardrobe

Not having visibility on your wardrobe can prevent you from enjoying and wearing your clothes. This can lead to buying more of the same clothes because you don’t realise what you already have.  Every month, we ask that you participate in one different challenge to enhance your wardrobe and sustainable practices. This month, we will […]

How to tie-dye your clothes in an eco-friendly way

We all have simple white t-shirts that we never wear. Have you asked yourself why? Is it simply that it needs a little added colour to be one of your favourite pieces of clothing? Then we have a simple solution for you. Why not take some time this summer to tie-dye all of the white […]

How to be a sustainable wedding guest

Summer, the season of sun as well as weddings. Now that all our friends will have postponed their weddings for a year or sometimes more, you already know you are going to be attending multiple local weddings before the end of summer. However, this season also comes with one important question: How can I be […]

How to pack light

We are now in the middle of summer, and many of us will now be looking to take a vacation. With the current situation, we suggest visiting the region around you and discovering places you might not have been to before. A local vacation is a perfect occasion for you to pack light, also making […]

Five ways to reduce microplastics

What do you think of when you hear July? Summer, sun, vacation obviously, but there’s also something else… Plastic! Yep, July is the month to be plastic-free so let’s apply our knowledge about plastic to our wardrobes and habits.  Synthetic fabrics often have plastic inside them, due to it being one of the only materials […]

What is Rainbow washing?

Rainbow washing, you might never have heard the term but you have witnessed it. This is when corporations start using LGBTQIA+ symbols and rainbow colours to show that they are allies of the community. In reality, it usually is done to increase sales. Just like greenwashing, rainbow washing can be linked back to the supply […]

How to rewear your merino wool this summer

Ah summer, the perfect time to wear skirts, dresses and vests. And what better material would they be made in than merino wool? Merino wool, apart from being soft and irritation-free, also has benefits that work especially well during the summer months. First, merino wool regulates your temperature, making your usually sweaty clothes not so […]

Where to donate or recycle unused clothing in the UK

Knowing how and where to donate your clothes and textiles isn’t easy. And how can I know if these clothes will end up in a landfill in the global south? Today, we want to show you the places you can donate your clothes and textiles responsibly depending on the category.

How to reduce water consumption and pollution through fashion

You must have read the title and thought we were pushing it a bit, but no, we’re serious! With the tips we are going to offer below, not only will you reduce water consumption, you will also reduce water pollution.  Around 50% of our clothing is made from plastic. Not only synthetic fabrics such as […]

World Environment Day – Easy fashion actions to make the world a better place

World environment day is just around the corner. A day created by the United Nations, World Environment Day encourages awareness and action for the environment. The goal of this movement is to halt or reverse climate change and global ecosystem degradation.  One of the ways we can all make sure we are being mindful and […]

Shopping local, its importance for sustainability

You’ve heard it a million times: “Shop local”, and we all know it is important, whether to keep the high street vibrant or the local economy, but how exactly can I shop locally and sustainably? Buying locally and sustainably doesn’t just mean buying clothes in the shop around the corner, especially if that shop is […]

A Guide to Self-Care Through Clothes

Self-care is a word that has been used a lot in the past years. But what exactly is it? According to Oxford dictionaries, “the practice of taking an active role in protecting one’s well-being and happiness in particular in periods of stress”. This means taking care of your mental, emotional and physical health. Now, how […]

Gen Z and sustainability: am I doing enough?

Do the words sustainability and climate change stress you out? Studies show that Gen Z is suffering from climate anxiety because they are faced with too much negative information in regards to the climate crisis.  Some young people have been found to cry or even have full-blown panic attacks because of the helplessness they feel. […]

How can you become conscious with your clothes?

To continue our sustainable blog series, we interview Myriam Loda, a personal style coach with decades of experience teaching clients all over the world to love everything in their wardrobe. As a child living in Argentina, Myriam’s parents owned a fashion shop where clothes were made to be fitted. Due to this, she grew up […]

Coronavirus in India, how can I help? Vetted resources for Covid relief

As India battles its second wave of coronavirus, the country faces huge shortages of beds and oxygen. Hospitals and crematoriums have run out of space with some funerals taking place in car parks. This is not just commonplace in cities, but also smaller towns and villages where cases and deaths are severely under-reported due to […]

5 Brands that Care: The SYW Edit

We have curated a list of 5 brands that do better to help you on your journey to more mindful consumption. The best part is, you can now shop all these brands straight from the SYW app under ‘Responsible Shopping’.

How to digitalise your wardrobe

So you just downloaded our app, and you’re looking forward to putting all of your clothes in your digital wardrobe and engaging in more sustainable behaviours in regards to your clothing. A digital solution seemed amazing in practice, but at this point, you might be in front of your screen not really knowing how to […]

Reconnecting with your body, soul and the earth through sustainable styling with Kerry Wilde

This blog is part of our sustainable styling series, where we speak with different styling innovators about their story, their creative process and the different tips and tricks to sustainably styling your wardrobe. Today, we speak with Kerry Wilde, sustainable soul stylist.  After working in fast fashion for more than 20 years, and seeing the […]

Making new fashion out of the old: a conversation with zero-waste designer Pangea Kali Virga

Pangea Kali Virga is a creator working in fashion and art while staying committed to zero-waste. Georgia Taylor-Stidwell is in conversation with Pangea Kali Virga to talk all things sustainability, zero-waste and the good the bad and the ugly of the digitised world we all have come to inhabit.  Earlier this year I joined zero-waste […]

Rethinking sustainable styling with Amelia Levin-Sheffield

Amelia Levin-Sheffield is a final year student at Central Saint Martins and an assistant stylist interweaving environmental studies with her job. As part of our new sustainable styling series, we have asked Amelia how she pictures this topic, how she uses Save Your Wardrobe to meet her goals and her different tips and tricks for […]

5 Easy Steps to Declutter Your Wardrobe

Springtime has arrived, and while the longer days and glimpses of sunshine bring us hope and happiness; for some, the start of spring is daunting as it is a synonym of declutter. Did you know 96% of millennials spring clean with a majority of them spending over six days deciding what to do with their […]

The Women Driving Change In The Sustainable Space

Sustainability is on everyone’s tongue, but who is leading the change? For women’s month Save your Wardrobe wanted to spotlight some women that have impacted and are continuing to impact the sustainable space. While this is a first spotlight, many more women are making a difference, and we look forward to featuring them in later […]

Save Your Wardrobe turns 1: our thanks, impact and looking forward

A year ago, Save Your Wardrobe launched on iOS. As we celebrate 365 days around the sun, let’s have a look back at what we’ve done, who we’ve got to thank along our journey, and our plans for the near future! March 3, 2020. Here at Save Your Wardrobe, this date will always stay etched […]

Reinvented Fashion with a Purpose : A Conversation with Lydia Bolton

Lydia Bolton is a changemaker in fashion design, creating clothes with unwanted fabrics and used clothing. Through her E-Shop, she creates sustainable, made to order garments promoting circularity. Lydia walks us through her journey to mindful creation and fight against clothing waste. On the path to sustainable fashion Lydia’s passion for upcycling and sustainable fashion […]

Love Your Wardrobe

Valentine’s Day is just around the corner! Save Your Wardrobe is hosting a Valentine’s day takeover, to celebrate love, and more specifically the love you give to your clothes. Read on to fall (back) in love with your wardrobe and extend the life cycle of your clothes! A date outside? So 2020… This year, for […]

SYW x ReFashion the Future: Conscious Shopping and Subjective Staples

Covid-19 has really shown us all the power of technology as we work and live in an increasingly digitised world. With so much of our day-to-day life now online a digital wardrobe would seem the next logical step. The Save Your Wardrobe app is 2020’s answer to Cher’s much envied computer-stroke-wardrobe from the 1996 hit […]

Meet Oxwash: Laundry and Dry Cleaning, But not as you know it!

Oxwash is a new age laundry company, re-engineering the laundry process from the ground up; whose aim is for clinically-clean, net zero carbon emissions for the whole process, from collection, through washing and back to delivery.  We are proud to announce that Oxwash has recently joined our Service Partner Network and you can now book […]

Introducing Our Service Partner Network

We are proud to announce the launch of Save Your Wardrobe’s Aftercare Services Partner Network!  This network is composed of local, regional and national aftercare providers, including eco clean, repairs, alteration, upcycling, donation, selling, restoration, customisation, and responsible shopping to support our users in extending the lifecycle of garments. Our Services Network is core in […]

SYW Sessions: Orsola de Castro

We’ve had an incredible month of learnings at our Save Your Wardrobe Sessions on Zoom. Each week during November we hosted a discussion with our Founder Hasna Kourda and a different expert guest who shared their experience of the dysfunctional fashion system, and how we have the power to change the way we interact with […]

Not Your Typical Resolution

January. The month of motivation to better ourselves, when gyms witness more footfall than ever, restaurants and supermarkets are flooded with vegan products to support the masses who challenge themselves with veganism. Lose weight, eat healthy, get organised, read more, don’t drink, no sugar, spend less; seems we have heard it all.. However, this year, […]

SYW: A Year in Review

Our founder Hasna Kourda reflects on the first nine months of Save Your Wardrobe, and invites you to join us on a journey to reconnect with your clothes in 2021. When we launched Save Your Wardrobe on March 3 2020, we had no idea the Covid-19 pandemic was about to put our lives on pause. […]

Upskill Yourself and Learn to Mend

Interview with Rosalind Studd, Co-Founder of Repair What Your Wear. According to Ellen MacArthur Foundation’s “A new textiles economy” Report, 2017 “Every second, the equivalent of one garbage truck of textiles is landfilled or burned. An estimated USD 500 billion value is lost every year due to clothing being barely worn and rarely recycled. If […]

SYW Presents: 12 Days of Christmas

This festive season, we are all searching high and low for the perfect gifts for our loved ones. Save Your Wardrobe is here to help you buy better, and for less. We are launching our 12 Days of Christmas this weekend, giving you a chance to win exclusive promotions, and special gifts to treat yourself […]

Constructive Activism For Fashion Justice

Interview with Dr. Hakan Karaosman, Chief Scientist at FReSCH, UCD.  Dr. Hakan Karaosman is a sustainability management professional and award-winning researcher focusing on fashion supply chain sustainability. He is currently leading an action research project, FReSCH (Fashion’s Responsible Supply Chain Hub) at University College Dublin in partnership with the European Commission Research Executive Agency. He […]

Cultural Modernism: When Nigerian, Japanese and British Fashion Meet

Interview with Gozi Ochonogor, Creative Director of U.Mi-1. U.Mi-1 (pronounced, is a brand whose collections were inspired by Nigerian culture, mixed with British and Japanese aesthetic believing that it is through our similarities that we begin to appreciate our differences.  Could you describe your initiative, mission and story? My mission is to get people […]

The Dichotomy of Fashion and Sustainability

Interview with Moez Achour, Creative Director and Fashion Photographer. Moez is a Tunisian Creative Director and Fashion Photographer based in Dubai. His previous experience includes working as an Art Director in advertising, before moving to the luxury fashion industry to work with regional publications.  Although Moez works extensively with brands in the luxury fashion industry, […]

Loved Clothes Last with Save Your Wardrobe

Georgia Taylor, Head of Fashion 2021 for the Durham University Charity Fashion Show takes us through her second-hand shopping habits, her favourite pieces and how she styles her vintage finds with the help of Save Your Wardrobe. DUCFS is collaborating with Save Your Wardrobe on a competition designed to promote a more ethical and mindful […]

Mindfulness and Awareness to Fight Fashion Inequalities

Interview with Namrata Zakaria, Founder of the Baradari Project.  Namrata Zakaria is a journalist and columnist in India for the last twenty years. Her main areas of focus are fashion as well as topics that would interest readers outside the fashion community: so retail and business stories, socio-anthropological approaches to fashion, gender and clothing, environmental […]

How to spend Lockdown 2.0: Save Your Wardrobe!

Here, our founder Hasna Kourda shares her vision for Save Your Wardrobe, and invites you to join us on a magical and crucial journey to reconnect with your clothes. As lockdown begins, we have two options. Do we connect and take action, or disconnect and take to the sofa? At Save Your wardrobe we have […]

SUSS: A Pipeline For Change Makers

Interview with Gauri Sharma, Co-Founder of SUSS. Since May 2013, right after the collapse of the Rana Plaza building in Bangladesh – a tragic incident which killed over 1,100 garment workers – Gauri has been passionate about driving positive change in the fashion industry. While she acknowledges that businesses create negative social and environmental impact, she […]

Inclusivity and Multifunctionality: Meet Tenera

Interview with Ela Mete and Defne Özdoğan, Co-founders of ‘Atelier Tenera‘. Ela and Defne are both students of the world-renowned arts and design college, Central Saint Martins. They co-founded ‘Tenera’ in 2019, a versatile arts and crafts project on textile design based in Istanbul, Turkey. Defne is studying toward a BA in Architecture, while Ela’s […]

Empower Your Wardrobe: 12 Steps to Fashion Citizenship

By Melanie Rickey. It starts with us, me and you, here and now on World Sustainability Day. The last Wednesday of every October is a day for schools, companies and organizations to dedicate their activities to caring for the environment, and the steps we must take to do so.  Here, together with Save Your Wardrobe, […]

Inherent Conscious Living: “Kapra” to “Poncha”

Interview with Karishma Shahani Khan, Founder of ‘Ka-Sha’. Karishma Shahani Khan is an alumnus of the London College of Fashion. Her aesthetic is deeply rooted in sustainable practices to create conscious clothing that focuses on functionality and multi-layered roles of humankind. Ka-Sha imbibes its values further in ‘Heart to Haat’, a sister enterprise with a […]

Rebirth Your Wardrobe

Interview with Khadija Ben Achour and Salma Jnifene, Co-Founders of Rebirth. Khadija and Salma are old friends who have always been passionate about fashion and vintage clothing. They are both Tunisian and are now living in Paris, France.  “In June 2020, we decided to become business partners and created Rebirth with the objective of giving […]

Save Your Wardrobe by Loving Your Clothes

For this first ever London Repair Week that took place from the 12th to the 17th of October, Save Your Wardrobe held a panel discussion to discuss the future of sustainable fashion and how digitalisation is easing access to repair services.  For this panel, Hasna, our Founder and CEO has been joined by industry professionals […]

Joining Hands With YAYZY For Carbon Neutrality

We often do not consider the trail of emissions left by our wardrobe items before and after they are in our possession. According to the World Bank, the Fashion industry is responsible for 10% of annual carbon emissions, and will surge more than 50 % by 2030. As we want to reduce our global impact […]

From Fast to Slow Fashion

Interview with Roksan Sarfati, Founder and Creative Director of Màh-roc. “If we don’t start to address the negative impacts of the fashion industry soon, we’re not going to have an industry in the future.” When Roksan came back to Turkey in 2016 after graduating from Fashion Design in Italy, she started working in the Fast […]

Pragmatic Sustainability

Interview with Jane Mosbacher Morris, Founder and CEO of TO THE MARKET. “As an ethical business owner you have to think about sustainability, not just environmental sustainability, but the sustainability of your business – the pragmatic sustainability”. Transparency in the supply chain is an area of scrutiny both from the consumers as well as brands […]

From Agro-Waste To Wearable Textiles

Interview with Shikha Shah, Founder and CEO of AltMatCotton T-shirts, Polyester Dresses and Denim are featured in many of our wardrobes, but do we really know just how much our favourite items of clothing are affecting the environment?  All conventional fibres that constitute our items of clothing have different environmental and social impacts and as […]

Introduction to the Series: Sustainable Fashion in the Global South

Fashion is borderless. It affects 60 million garment workers around the world, 161 million people working through the industry supply chain and 7.8 billion global consumers.  Now more than ever, as levels of consumption continue to increase around the globe, we are witnessing the adverse impact on people, animals and the natural environment.  We are […]

Choose Good Clothes!

Choosing your clothes well can have a real impact on your impact. Lone Design Club offers a carefully curated selection of sustainable and ethical brands to make it easier for you to shop more consciously. What is Lone Design Club? By seamlessly blending their physical stores with online digital experiences, Lone Design Club is shaking up the conventional […]

Little Eco-Warriors!

Are you overwhelmed by how quickly your children grow out of their clothes? Or by how few sustainable and circular brands there are for them? Enter Dotte. A marketplace for children’s clothing that enables parents to lower the environmental impact and re-evaluate the way they buy clothing for their children. What is Dotte? Dotte is […]

Who Made Your Clothes?

‘Made in China’. ‘Made in India’. ‘Made in Peru’. On the brief occasion where we may glance at the tag on our clothes, perhaps to check laundry instructions or the size, the label tells us the origin of our clothing. China has a population of almost 1.4 billion, and covers 9.5 million square kilometers, not […]

Putting The Value Back Into Your Wardrobe

by Fanfare This blog is a contribution from the team of Fanfare, a contemporary sustainable womenswear brand based in London. “As a society we have developed a mindset where we no longer see the value in things which are not outwardly perfect and are quick to discard anything that doesn’t meet this level of perfection. […]

Good On You, Great on the environment

On April 24th, 2013 a garment factory in Dhaka, Bangladesh collapsed and 1,134 people died in this tragic event that shocked the world. It was a wake up call for the entire fashion community, as well as consumers. That was when important organisations, such as Fashion Revolution were born to advocate for the rights of […]

Sustainability in times of crisis

With the arrival of this pandemic, the fashion industry has been hit hard. Companies have started to refuse to pay for garments that had already been completed, cancelling orders, and letting workers go without pay. The industry is taking a hit, and many companies are likely to be in financial distress. But different companies have […]

Working from home – insights and tips

Working from home has become the new norm for many during this virus outbreak. Whether you are working alone or alongside a team, working from home is necessary in these times of quarantining. However, it might be new to many, and it might seem overwhelming. How do you separate work and leisure when they all […]

Self-reflection in times of coronavirus

Even though isolation can be a hard and challenging time, focusing on the good things that surround you is always a way to make you feel better. So make some space, in your living area and in your head, focus on family and on friends, online or in your household, remember that this isn’t forever, […]

Stay at home and take time for yourself!

With the pandemic currently happening, many of us are stuck at home – self-isolating and social distancing for the good of the community and for everyone that may be vulnerable to the virus. It might seem like hard times are ahead of us, but you could look at this time of quarantining as a way […]

The impact of the coronavirus on the fashion industry

As coronavirus cases continue to increase, the fashion industry is preparing itself for a drop in sales. With 62 countries impacted and over 119 000 reported cases, the coronavirus is in the frontlines of all the news articles. With the outbreak starting in Wuhan, China, in December 2019, many areas of the country have been […]

Celebrating International Women’s Day at Save Your Wardrobe

This year the theme for International Women’s Day is #EachforEqual, and “I am generation equality”. It’s a day to remind ourselves of the journey we’ve had, and it advocates for equality. It is also a day to celebrate the achievements of women all over the world. Social, personal or professional achievements, they all deserve to […]

Save Your Wardrobe app is live!

The Save Your Wardrobe app is a digital wardrobe management platform that enables mindful fashion consumption behaviour. The curated ecosystem of services provided by third-party companies helps extend the life of garments to pursue a sustainable wardrobe, via services like mending, upcycling and donating clothing. Utilising Artificial Intelligence a digital version of the user’s wardrobe […]

Decluttering your wardrobe sustainably: Tips and advice

There is a misconception that changing your lifestyle to be more sustainable is quick and easy. But when we realise that it can take more than a couple of days, and a couple of tries, it might feel discouraging and out of reach. But don’t give up! There are many small steps that are easy […]

Mindful mending: an interview with Lily Fulop

Extending the life of your garments, in a fast-fashion world might seem like an impossible thing to do. Clothes from that industry are not made to last and often are easily damaged. With the low cost of clothes, it’s so easy to throw away damaged garments and exchange them for new ones, but from a […]

Alterations and Repairs: an alternative to waste

The saying “make do and mend” was first used during the Second World War, when clothes rationing was introduced. Using, reusing and mending your own clothes was encouraged as a way of reducing everyone’s consumption.  Even though it has been more than 70 years since this rationing was implemented, the saying still goes, and the […]

“The Future of Fashion and Retail” panel

On the 23rd of January, our CEO and Co-Founder, Hasna Kourda, was invited to “The Future of Fashion and Retail: Accelerating Innovation” panel, hosted by FashHack, Dream Assembly by Farfetch and London & Partners. We were very pleased with the turnout and the insightful discussion. Hasna says that the digital insights tools they have give […]

Upcycling: Why we should support it

Society is stuck operating in a linear economy, where things are produced, used, and binned. This model is unsustainable and creates too much waste. The fashion industry is highly polluting, and alternatives are needed. But things have started to change, and upcycling is up and running. This helps make the change to a circular economy […]

Eating on a plant-based diet: Our Veganuary experience

One day of mid-November we were sitting together with Olga (our amazing Customer Success manager) having our lunch at the office, when we started discussing veganism (at the time we were both following a vegetarian lifestyle). Olga mentioned the Veganuary campaign, which I had never heard of before. Veganuary is when the first month of […]

Donating responsibly: The sustainable alternative

Whether we want to declutter our wardrobe or lessen our waste, donating our unwanted clothes is seen as an easy fix. Donating clothes can also be a great way to help people who can’t afford to buy clothes, or to help and support charities. But donating isn’t always what it seems to be, and the […]

Making the switch To Eco-friendly Dry-cleaning

Better for your health, for your clothes, and for the planet Orsola De Castro once said “The most sustainable clothes are the one already in your wardrobe”. Reusing clothes and repurposing them is at the heart of having a sustainable wardrobe. But making your clothes last longer, while being sustainable is another challenge that we […]

The Times & The Sunday Times feature: How Fashion Rule Book is Changing

Thank you The Times & The Sunday Times for coming by our office to discuss mobile tech innovation. The success of the fashion-tech entrepreneur Hasna Kourda is a case in point. The co-founder of the Save Your Wardrobe app, a “digital shopping companion” that helps customers digitise their wardrobes and avoid wasteful buying, says: “Mobile […]

Forbes feature: Retail Futures: Trends, Strategies And Fashion Innovation Opportunities in 2020

Thank you Katie Baron for this feature in Forbes discussing fashion innovation in 2020. Also look to digital wardrobe-monitoring concepts. Save Your Wardrobe–fashion’s brand-integrated answer to Fitbit, which adds old clothes (via photos) and new purchases (via receipts) into one virtual closet connected to repair, donations and resales –busts out of beta in 2020. Here, […]

Featured on Refinery29: Why Repairing Our Clothes Is The Key To Sustainable Fashion

Thank you Refinery29 for the feature and Orsola De Castro for the support. With an increasing number of repair services available – Orsola flags a soon-to-launch site called Save Your Wardrobe, which aims to help users “make the most of [their] wardrobe”, partnering with Clothes Doctor as well as eco-dry cleaners Blanc and donation service Thrift+ – there’s an opportunity […]

Tide interview: Hasna Kourda and Mehdi Doghri helping you make the most out of your wardrobe

We sat down for an interview with Tide and explained how our app can help users make the most of their wardrobe. “I realised that people really are disconnected from the contents of their wardrobe. Here is a problem we might be able to fix – helping customers to make the right purchases and the […]

Harper’s Bazaar Arabia interview: How Hasna Kourda Is Making Fashion More Sustainable

Read our interview with Allyson Portee from Harper’s Bazaar Arabia on how Tech and AI can make the fashion industry more sustainable. Hasna spent her whole life growing up in the North African country of Tunisia. She studied in France after high school and she has spent the last six years living in London, bridging fashion […]

Glamour magazine UK features Save Your Wardrobe – World in 20 years

Thank you Glamour magazine for the feature! “[…] while other similar apps require a lot of time for users to catalogue all of their clothes, fashion app, Save Your Wardrobe’s management system, “aims to make it almost subconscious. As soon as a customer buys an item online, the app will automatically upload it to the […]

Sustainability – Big VS. Small

Our CEO, Hasna Kourda, was part of a panel this week at SHOWstudio. The panel was chaired by Orsola de Castro, Creative Director & Co-Founder of Fashion Revolution. She was joined by Elisalex de Castro Peake, Bethany Williams and Georgina Johnson to discuss size, replicating and upscaling, and how small is the new big in […]

Where it all began…

Our CEO and Co-Founder, Hasna Kourda, started Save Your Wardrobe with a hope of making consumers more aware of their after purchase behaviour.  At the end of its lifecycle an item can be donated, gifted, repurposed or recycled, however in most cases it ends up in a landfill. Hasna grew up in Tunisia, where as […]

How will Levi’s IPO affect its future business?

Levi Strauss & Co. has gone public for the second time since its first attempt over 30 years ago, from 1971 to 1985. On the 13th of February, the San Fransisco retailer filed for a proposed Initial Public Offering (IPO) of shares on the New York Stock Exchange (NYSE) under the ticker “LEVI”. According to […]

Let’s start loving our clothes

I recently attended a panel at Harvey Nichols organised by the Maiyet Collective  and Fashion Open Studio: “How to look after your clothes and make them last”. The panel was moderated by fashion journalist Tamsin Blanchard and the speakers included our founder Hasna Kourda, designers Patrick McDowell and Maddie Williams and Fashion Revolution co-founder and […]

The voices of sustainable fashion to follow

Happy Women’s Day to all women leading the change! Our CEO Hasna Kourda featured on EuroNews among leaders of the Sustainable Fashion movement: The Voices to Follow : Amy Ann Cadwell, Carry Somers, Lucy Siegle, Hasna Kourda, Kathleen Elie by Mary-Jane Wiltsher You can read more here:

Hasna Kourda nominated in “301 Female Trailblazers of Tech” list

Our CEO & co-founder, Hasna Kourda, nominated in “301 Female Trailblazers of Tech” list This week BusinessCloud has published the first names of its long-awaited ‘301 Female Tech Trailblazers‘ list. And we are super proud to see our co-founder and CEO Hasna Kourda listed there alongside actress and tech entrepreneur Maisie Williams. If you want to read the […]

Clothes Doctor and Save Your Wardrobe – Strategic Partnership

Clothes Doctor and Save Your Wardrobe announce strategic partnership. Clothes Doctor and the exciting new app Save Your Wardrobe are delighted to announce a strategic partnership launching in January 2019. This will allow Save Your Wardrobe users to order wardrobe maintenance through the app, creating an effortless way to maintain and refresh their clothing through […]

Save Your Wardrobe part of Fashion for Good-Plug and Play Accelerator Cohort #4

Rethinking the business of fashion with 12 new start-ups – Save your wardrobe has been selected to be part of theFashion for Good-Plug and Play Accelerator next cohort in Amsterdam. Super excited to announce that we have been selected to be part of the Cohort #4 of theFashion for Good-Plug and Play Accelerator in Amsterdam. Will […]

Ecotextile News Interview with a UK-based Technology Start-up

Read Save your wardrobe’s CEO,  Hasna Kourda‘s interview with Ecotextile News here. LONDON – A UK-based technology start-up is seeking to challenge the throwaway culture of ‘fast fashion’ by utilising Artificial Intelligence (AI) to help consumers in reusing and upcycling garments which they already own. Save Your Wardrobe has developed an online platform which enables users to […]

WoW Woman in Fashion Tech

Read @hasnakourda interview with @Women_Wearables about her journey and the story behind Save your wardrobe @saveyrwardrobe Hasna Kourda is the co-founder and CEO of Save Your Wardrobe. She has a background in Economics with a focus on how to optimise finite resources when creating wealth. She always had a strong interest in fashion both the design […]

Our interview with London College of Fashion – London

“Meet the fash tech stars of the future… Save Your Wardrobe…” LCF’s Centre for Fashion Enterprise is working with six new fash tech businesses as part of a project called Fashion and Technology Emerging Futures, funded by the European Regional Development Fund. The project vision is to support the new eco-system emerging in London, recognising […]

Featured on The Good Web Guide “Five Must Follow Feeds”

Thanks Clothes Doctor for featuring Save Your Wardrobe on The Good Web Guide 💖 “This is an app that helps you choose what to wear before you get out of bed. Taking the weather, your calendar entries and your mood into consideration, and perfect for those days when you’re feeling really uninspired. Launching very soon […]


Thanks INTERLACED for the mention! Super proud and excited to work alongside the others amazing CFE FashionTech pioneers to shake up the fashion industry! London College of Fashion’s Centre for Fashion Enterprise (CFE) has announce six new businesses to join its FashTech Pioneer Programme. Taking full advantage of fashion and technology innovation, non-woven textiles company […]

Save Your Wardrobe selected for CFE Fashtech Pioneers program

We are proud to announce that Save your wardrobe has been selected by the highly sought after Centre for Fashion Entreprise as one of the next generation Fashion Tech Pioneer! We are excited to receive their support for our venture! #whatchthisspace ! Taking full advantage of fashion and technology innovation, non-woven textiles company Doppelhaus, jewellery rental service Glitzbox, high-performance […]

Join Our Beta

Want to discover a new way of buying clothes and managing your wardrobe? Be the first to try our service that will help you feel better about wardrobe. Join our beta now by clicking on the “Get an early access” button #FashionTech #AI #IoT

DIY off the shoulder dress with a Fouta towel

Although British summer seems to be long gone, I am still hoping that I would enjoy some Tunisian sun bathing  when I’ll be there in September. I dug this fouta towel I bought four years ago and I wasn’t using much lately so I thought it would be nice to try making a dress out of […]

De-clutter Your Wardrobe

After my pregnancy and three months of maternity coma, we moved in a new apartment. It was the perfect opportunity to sort out the mess in my wardrobe. The process of moving helped me get rid of clothes that got lost in the abyss of my wardrobe like that Christmas jumper I only wore once […]

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